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There are plenty of people still brushing off the potential marketing power of the popular microblogging service known as Twitter. It's true that the popular social media service used to be regularly plagued with instability (Hello, Fail Whale!), inexplicable account suspensions, and some rather poorly-handled customer communication issues. But it has survived the early years, and continues to grow in popularity and potential.

Twitter can be a great human search engine, an easy way to monitor the "back channel" (i.e, to see what people are talking about) at a particular event, and there's no way better to send a short, powerful message to two or three thousand of your closest buddies. And I'm only partly joking. Here are just a few of the ways savvy business leaders have found to put Twitter to work in the marketing department.