What Is The Future Of QR Codes and How They Will Be Used?
Have you ever seen a weird-looking graphic that somewhat looks like a stamp but has no distinct image on soda bottles, fast-food wrappers, magazines and even giant billboards like that of Ralph Lauren and Calvin Klein? It may also be mistaken as a bar code at first look but with closer inspection you'd actually see it to be pixelated without a define figure or image within. This odd digital stamp is referred to as a QR code.
QR codes originated from Japan and are widely used there. Currently Europe and America is catching up on this latest technology. QR codes have a lot of promising potentials as they are highly engaging. These are often found printed on tags, labels, magazines, mugs, packages, t-shirts and other printable material for marketing and advertising. You can even scan a QR code straight from the monitor! These codes are scanned using a smart phone via a downloadable QR scanner or reader. The moment the code is scanned the customer is instantly taken to the website linked to the code. It is a new take on direct advertising that is taking the world by storm.