Although we're in the age of blogging and social media, being featured in the traditional media (TV, print and radio) is still tremendously important. In many ways it's even more important than it was a decade ago. PR specialists who are shifting their focus solely online are loosing sight of the value that traditional media offers. Whereas any effective public relations campaign needs to include an online approach that embodies social media, it's important to make sure that the core traditional elements are also in place....