
Because there is such a broad array of discount brokerages, and the features and pricing of each are so disparate, it behooves any investor to get many opinions about the best type of brokerage for their specific situation. That includes doing comprehensive research about the basic and advanced issues occupying an online broker. Fortunately, there are several books that can help investors educate themselves. Here are some of the best choices:
Getting Started in Online Brokers by Kristine DeForge and Loren Fleckenstein. The book is described as "a quick survey of online brokerages and guidance on how to decide between them."
The book asks three important questions early on that every investor should ask themselves before choosing an online broker: "How much help do you need?", "How confident are you in placing orders", and "How much execution speed do you need?".